WheelOwl WheelOwl

Pricing

A fair price. No surprises.

One monthly price for the software. No setup fee, no commission on membership fees or course bookings.

Start for free

One fair price. No surprises.

🏺 Founding partners: start before 1 November 2026 and use the Studio plan free for 6 months, in exchange for honest feedback.

  • Basic

    For small studios and solo workshops

    €19 /month

    • Firing-fee tracking with up to 3 pricing models
    • Up to 30 members
    • Monthly billing overview
    • CSV export for accounting
    • 1 admin account
    • Courses with a booking page, up to 8 sessions a month
    Start for free
  • Popular

    Studio

    For community studios with memberships

    €39 /month

    • Everything in Basic
    • Up to 100 members
    • Multiple pricing models and rules
    • Membership management with plans and included allowances
    • 2 admin accounts
    • Courses with up to 60 sessions a month
    • Shop checkout with Shopify, Wix or WooCommerce
    Start for free

  • Studio Plus

    For large studios with 100+ members

    €79 /month

    • Everything in Studio
    • Unlimited members, course sessions and firing-service orders
    • Unlimited admin accounts
    • Personal onboarding and data migration
    • Priority support
    Start for free

All plans: 30-day free trial. Prices exclude VAT.

  • GDPR-compliant – privacy built in from day one.

  • EU hosting (Frankfurt) – your studio data is stored in the EU.

  • German-language support – fast, personal answers.

  • No transaction fees – one fair monthly price, nothing else.

What each plan includes

The plan follows admin seats and studio size, not kilos fired or bookings taken.

FeatureBasicStudioStudio Plus
Essentials
Firing fee billing
Pricing modelsUp to 3Multiple, with rulesMultiple, with rules
Monthly billing overview
CSV export for accounting
Admin accounts12Unlimited
Open studio
MembersUp to 30Up to 100Unlimited
Membership management with plans and quotas
Firing service
Firing service for external customers with their own rates
Firing-service orders per monthUp to 10Up to 50Unlimited
Courses
Course management with a public booking page
Course sessions per monthUp to 8Up to 60Unlimited
Shop checkout (Shopify, Wix, WooCommerce) and courses in your shop
Service
Personal onboarding and data migration
Priority support

What does not get added

There is no transaction fee. What your members and course participants pay you stays with you.

  • No commission on membership fees or course bookings
  • No setup fee, no minimum term
  • No add-on modules for calendar, CSV export or QR check-in
  • EU hosting, your data exportable at any time

Common questions about pricing

Is there a minimum contract period?
No. All plans can be cancelled monthly. No setup fee, no hidden costs.
What happens to our data?
All data is stored in the EU, fully GDPR-compliant. You remain the owner of your data and can export or delete it at any time.
Are there additional transaction fees?
No. You pay a monthly price, nothing else. WheelOwl takes no share of what your members or course participants pay you.

Start today

30 days free, then the plan that fits your studio. Founding partners before 1 November 2026: 6 months free.

Start for free

More about WheelOwl